My story

Hi, I’m Ashley! I can’t believe I’m saying this, but I have been working in marketing for 15 years now!

I initially started out in social media and was in it for the written aspect. Sharing my words with hundreds, or even thousands of people, to support a brand story? What a rush! I wrote copy for more posts than I can count and expanded my writing skills by also leading copy projects for brand websites, emails, and press releases.

Over time, I dug into the data aspect of social media. What type of impact were my words really making? What topics worked? What tone? What word choices?

I spent hours reviewing social media data to help inform the social media content strategy.

However, as social media platforms started to transition to more video content, I started pivoting to broader marketing analytics-focused projects. In addition to writing compelling social copy, I found I really enjoyed analyzing raw data from all marketing channels to discover insights and that I had a knack for telling data-driven stories.

And now here I am today combining my love for storytelling with both words and with data.

Cheers!

“Ashley has the ability to tell a bigger story from the data- a skill that is exceptional! She is extremely detailed-oriented and takes great pride in her work.” ~Freddy Yip

Select brands I’ve worked with

Past Employer - Accenture
Past Employer - IDG
Past Employer - Oracle
Past employer - ModCloth
Storytelling Over Coffee

Fun facts

  • How I take my coffee: My morning coffee is hot | My afternoon coffee is iced… And both with Splenda and a little cream.

  • Favorite writing setup: Someplace outside with a blue Bic pen in hand, writing in a College Ruled three-subject spiral notebook.

  • The most recent ad to make me smile: “Old Town Road - Airbnb Farms Category” from March 2023.