It started with the writing. I took a job in social media to put my words in front of thousands of people and watch them bring a brand’s story to life. What a rush. I wrote more posts than I can count, then moved on to leading copy for brand websites and email content.

But questions started to nag at me: were my words actually working? Which topics landed? Which tone? Which single word made someone stop scrolling?

I started digging into the data to understand what was working and what wasn’t. Before long I was analyzing performance across every marketing channel, and I found I had a knack for telling data-driven stories.

Storytelling Over Coffee is where both halves of my career meet: the words that move people, and the data that shows what’s moving them. After 20 years in marketing, I still love finding the story in the numbers. Ready to find out what your audience really responds to?

Let’s grab a coffee!